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Nothing compares to getting a jingle on the air

July 16, 2017

I was asked to provide an original music bed for this year's Iowa State Fair TV/radio campaign--but once I saw the poster, I felt it could use something more than just a music bed. It's the Iowa State Fair--it should have something more like a jingle! So I banged out a tune on the piano, making the "Nothing Compares" theme and the talking points on the poster into a call-and-response singalong/shoutalong. I laid down the backing tracks, got Stevie Lang, Brian Johnson, Sarah Oltrogge, and Sean Gannon to sing and shout along, and we were done.

 

That same Brian Johnson (of Red Noise 6 renown) mixed the track, animated the spots, and edited it all together, resulting in a truly fun, upbeat set of spots. Huge thanks to everybody (including the State Fair itself and the Trilix Agency) for giving me the opportunity to do something a little different, and have a big bunch of fun doing it.

 

 

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